Live the Dream is Wheel2Wheel’s call to action to supporters to get involved in philanthropy through fun and unique ways. A typical example was the Own-a-Km campaign on the Wheel2Wheel website. Own-a-Km allowed friends, supporters, and the general public to sponsor one (or several) kilometres of the epic Wheel2Wheel journey for HK$100 (USD $13) per kilometre.
Through this feature alone, Wheel2Wheel has so far raised over HK$470,000 (almost US$60,000), 100% of which goes directly to the ten charitable organisations.
The first phase of funds raised is currently being distributed. Initial projects include building a school in Northern Laos with Child’s Dream; the construction of a Moon Bear Education Centre in Vietnam with Animals Asia; the financing of a Legal Aid Fund with Women’s Aid Organisation in Malaysia; and supporting GECKO to develop an online, environmental education platform targeted for Chinese students.
Pictured: Morgan Parker receives a hero's welcome in Brisbane, Australia Photo Credit: Wheel2Wheel