United Arab Emirates: Airline and Hotel Group Join Forces to Enhance Loyalty Benefits

Airlines and Aviation

A middle eastern airline and a global hotel group join forces to enhance the earning capacity of the members of their loyalty programmes by offering reciprocal benefits commencing 19 November 2014.


Starwood Hotels and Resorts announces Your World Rewards Partnership with Emirates Airline Frits van Paasschen, Starwood President and CEO (Left) and Thierry Antinori, Executive Vice President and Chief Commercial Officer, Emirates Airline (Right).


Emirates Airline of the United Arab Emirates (UAE) and Starwood Hotels and Resorts Worldwide are partnering to offer reciprocal benefits to their loyalty programme members.

To be known as Your World Rewards, the new programme will launch on 19 November 2014. It will allow members of the airline and the hotel group's programme to 'elevate their earnings and benefits' when they fly with the airline or stay at a hotel in the hotel group.

“The combination of Emirates' growing global network, Starwood's innovative take on hospitality, and our top-rated loyalty programmes allow us to recognize our most valuable customers with a heightened level of service and greater rewards wherever they travel – be it to one of our more than 140 destinations or at any of Starwood's 1,200 hotels," says Thierry Antinori, Executive Vice President and Chief Commercial Officer of Emirates Airline.

Complementary Footprints

“This partnership unites two like-minded companies with complementary global footprints, putting more rewards on the map and taking our most loyal guests' travel to new heights.”

Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnership Marketing at Starwood, is equally upbeat.

"We are living in a new Golden Age of Travel with more people from more places traveling than ever before,” Mark says.

“Your World Rewards allows us to cultivate even greater loyalty with travelers from the world's fastest-growing travel markets. As Emirates increasingly connects East with West, and the emerging markets to the developed world, their reach dovetails perfectly with Starwood's preeminent high-end, global footprint and our pipeline of new hotels, 75% of which will open in emerging markets.”


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