What’s Nearby: Pier 39, Fisherman’s Wharf.
San Francisco Bay Cruise (ticketed)
Sail under the Golden Gate Bridge, circle Alcatraz, and glide past the city’s waterfront on a harbor cruise.
Tickets are required (CityPASS eligible), with operators like Blue & Gold Fleet departing from Pier 39 and the Ferry Building. Choose a one‑hour narrated tour or a sunset sail to appreciate the scale of the bay and the bridge from the water.
Nearby: Pier 33, Ferry Building.
Pier 39 (free)

Pier 39 (free) opened to rave reviews in 1978 and continues to be popular with locals and tourists alike.
There are more than 90 restaurants, shops, small businesses, and attractions, including a video arcade, a two-story carousel, and the Aquarium of the Bay (ticketed, CityPASS eligible), where you can learn about San Francisco Bay’s amazing and diverse marine life. There are stunning views of San Francisco Bay the Golden Gate Bridge, and Alcatraz Island.
But the biggest attraction of all was spontaneous and unplanned:Â the sea lions, who unexpectedly “colonized” what was supposed to be a marina, much to the chagrin of boat owners, who eventually had to surrender their berths to the noisy pinnipeds.
Their numbers slowly grew from a few hundred to more than 1,000, with many leaving in the summer to breed in the nearby Channel Islands. The best time to view them is in winter, when their numbers soar.
Tip: Pier 39Â is a good spot watch the Fleet Week Parade of Ships in October.
What’s Nearby: Fisherman’s Wharf, Alcatraz ferry terminal, Exploratorium.
Exploratorium (ticketed)
The Exploratorium relocated from the Palace of Fine Arts to piers 15 and 17, between Pier 39 and the San Francisco Ferry Building, in 2013.Â
It is one of the world’s top interactive science museums, offering hundreds of “hands‑on” exhibits and demonstrations, which give you a chance to tinker, experiment, and play.
Entry is ticketed, with installations ranging from optical illusions to physics demonstrations. Outdoor exhibits along the bayside provide stunning views of the waterfront.
What’s Nearby: Ferry Building, Pier 39.
Chinatown (free)

San Francisco’s Chinatown was founded during the California Gold Rush between 1848 and 1855. It is the largest Chinatown outside Asia and the oldest in North America.
Covering roughly 24 square blocks, Chinatown is one of the most densely populated neighborhoods in the city. Three main streets define its character: Grant Avenue, Stockton Street, and Kearny Street.
Start by strolling up Grant Avenue, which is lined with curio shops, small cafés, bakeries, and a few high‑end restaurants — the side of Chinatown most visitors see.
Old Saint Mary’s Cathedral, at the intersection of Grant Avenue and California Street, sits at the heart of Chinatown. Dating back to 1854, the red‑brick edifice was built in the Gothic Revival style.
For a more authentic slice of local life, check out Stockton Street, just one block over, with its markets overflowing with fresh produce from nearby farms, live seafood, and dried goods. Plus: more cafes, bakeries, and restaurants!
Kearny Street forms the eastern edge of Chinatown and acts as a transition zone between the neighborhood and the Financial District. It’s a busy corridor lined with restaurants, bakeries, small shops, and a steady flow of foot traffic moving between Chinatown and North Beach.
In between, you’ll find Portsmouth Square, which serves as Chinatown’s living room, filled with families, seniors playing cards and chess, and health enthusiasts practicing tai chi; it’s also one of the most historic sites in the city, where the American flag was first raised in San Francisco in 1846.
For the best Chinese cuisine in Chinatown, the San Francisco Chronicle recommends Four Kings for its playful, nostalgic take on Cantonese classics, while the Michelin Guide awards one star to Mister Jiu’s, which elevates Cantonese cuisine with seasonal California ingredients,
The Chinese New Year Parade, which is held approximately two weeks after the first day of the Chin
ese New Year, steps off at Second & Market Streets in downtown San Francisco at around 5:15 p.m., winds past Union Square, and finishes at Kearny Street and Columbus Avenue, on the outskirts of Chinatown.
What’s Nearby: Cable Car Museum, North Beach, Financial District.
North Beach/Little Italy (free)

Adjacent to Chinatown is North Beach, a.k.a. Little Italy, named for the Italian immigrants who began settling here in the mid‑19th century. It later became the center of Beatnik subculture in the 1950s, drawing poets, writers, and artists to its cafés and bars.
The neighborhood is chock‑a‑block with Italian restaurants, cafés, bakeries, and coffee houses, especially along Columbus Avenue, the broad diagonal boulevard that cuts through North Beach and hums with sidewalk tables, espresso counters, and late‑night trattorias.
Established in 1956, Caffe Trieste claims to be the first authentic Italian‑style coffee house on the West Coast and was a favorite haunt of Beat writers and filmmakers. It is now one of several classic cafés that dot the neighborhood, where the denizens of the area start their day with a cappuccino and an Italian pastry.
Reputedly the oldest Italian restaurant in the United States, Fior d’Italia is located in a heritage structure with a history of more than 110 years. Serving classic Italian cuisine, it continues to be a favorite with locals and tourists alike.
For my review of Fior d’Italia, see: Fior d’Italia, America’s oldest Italian Eatery>>
Washington Square is where locals read the newspaper, catch up on neighborhood gossip, walk their dogs, or devour the mouthwatering sandwich they’ve bought at a nearby deli.
Overlooking the square is Saints Peter and Paul Church, which was completed in 1924. Built in the Italian Gothic Revival style, it features twin spires that rise over the square and anchor the neighborhood’s skyline.Â
Just across the square sits Original Joe’s, a North Beach institution serving classic Italian‑American fare since 1937. It’s one of my personal favorites — the kind of place where you can settle in for a hearty plate of pasta or a steak after exploring the neighborhood.
For the best pizza in Little Italy, the San Francisco Chronicle recommends Tony’s Pizza Napoletana, famous for its championship‑winning Neapolitan and Sicilian pies, and Rose Pizzeria, celebrated for its artisanal, seasonal‑topped creations.
One of my must‑go spots on every visit to San Francisco is City Lights Bookstore, which bills itself as a library that sells books. This is where you can browse hard‑to‑find titles and soak in the literary history of the Beat Generation. Since it sits just south of Broadway, it’s technically located in Chinatown. But its heart is in Little Italy.
Tip:Â One of the most unique spots to stay in San Francisco is the San Remo Hotel, which dates back to 1906. It was built following the San Francisco earthquake to house the men that were needed to help rebuild The City. I was lucky enough to stay there for a several nights on my last visit to San Francisco.Â
For the record: the bathrooms are down the hall!
For my review of the San Remo Hotel, see:Â San Remo Hotel, a Historic Hostelry in the Heart of Little Italy>>Â
Every October, the neighborhood hosts the Italian Heritage Parade (formerly Columbus Day Parade), the oldest Italian‑American parade in the U.S. It begins at Jefferson & Powell Streets in Fisherman’s Wharf at 12:30 p.m., then marches up Columbus Avenue through North Beach, ending in Washington Square
What’s Nearby: Chinatown, Coit Tower, Fisherman’s Wharf.
Coit Tower (free/ticketed)

Located atop Telegraph Hill, Coit Tower was built in 1933 with funds donated by Lillie Hitchcock Coit (1843 — 1928), a prominent philanthropist, socialite, and nonconformist, to beautify The City.
Entry to the tower’s base and murals is free, while the elevator ride to the observation deck is ticketed. Inside, explore Depression‑era frescoes painted by local artists, depicting California industry and daily life.
From the top, you can enjoy one of the best views of San Francisco, San Francisco Bay, and the surrounding five counties.
What’s Nearby: North Beach, Embarcadero, Pier 39.
Lombard Street (free)

Lombard Street is world-famous for its one-block section of eight hairpin turns, which are paved in red brick, between Hyde and Leavenworth streets.
What’s interesting is that with the exception of the one block section, most of Lombard Street is a major roadway running from inside the Presidio, all the way to the waterfront.
When to Visit: The best times to visit Lombard Street are early mornings on weekdays or late evenings, when crowds and traffic are lightest. Avoid middays between 11 am and 4 pm weekends, June through August, and major holidays. Waits can be as long as 20 minutes, and the line of waiting cars can stretch as far back as Van Ness Avenue!
Photo Tips:  From Leavenworth Street looking up, you’ll see the full zigzag framed by gardens and houses. From Hyde Street looking down, you’ll get the curves with Coit Tower and the Bay in the background. Midway, you’ll get the most unique shots of the quiet staircases without the crowds.
How to Get There:Â Â If you’re not driving, the best way to get to the Crookedest Street in the World is by Cable Car. Take the Powell-Hyde line and get off at Hyde and Lombard. That will put you right at the top of the iconic street.
What’s Nearby: Russian Hill, North Beach, Fisherman’s Wharf, Coit Tower.
San Francisco Civic Center (free)

San Francisco Civic Center comprises one of the largest cohesive collections of Beaux‑Arts structures in the United States, comparable to Washington, D.C.’s Federal Triangle.
It remains the symbolic heart of San Francisco’s government and cultural life, defined by monumental domes, colonnades, and the broad ceremonial plaza.
Civic Center took shape in the years following the 1906 earthquake and fire, when city leaders sought to rebuild with dignity, order, and architectural grandeur. Inspired by the City Beautiful movement, planners envisioned a unified civic district that would project stability and civic pride.
Construction began in the 1910s, anchored by the new City Hall and the formal Civic Center Plaza, and continued through the early 1930s as additional cultural and governmental buildings rose around the square, creating the unified Beaux‑Arts landscape we see today.
San Francisco City Hall
Opened in 1915, it is the architectural anchor of the Civic Center, rising from the city’s post‑1906 earthquake rebuilding effort with a monumental Beaux‑Arts design. Its soaring dome — taller than the U.S. Capitol’s — crowns a grand interior of marble staircases, colonnades, and ceremonial halls that reflect the City Beautiful ideals guiding the district’s creation. City Hall remains the symbolic heart of San Francisco’s government and one of the most photographed public buildings in the country.
Bill Graham Civic Auditorium
Completed in 1915, it was originally built for the Panama‑Pacific International Exposition as a vast Beaux‑Arts exhibition and assembly hall. Its grand façade and cavernous interior made it a central venue for public gatherings, political conventions, and cultural events. Today it continues to host concerts, festivals, and large‑scale performances, maintaining its role as one of the city’s major event spaces.
Asian Art Museum
Occupying the former Main Library, which opened in 1917, the Asian Art Museum (ticketed, CityPASS eligible) is a stately Beaux‑Arts structure facing Civic Center Plaza, which served as San Francisco’s central library for nearly eight decades. After the library moved to a new building in 1996, the historic structure underwent a major transformation and reopened in 2003 as the Asian Art Museum. It now houses one of the world’s most significant collections of  6,000 years of Asian art — from Shang‑dynasty bronzes and jade to serene Buddhas, Japanese screens, Mughal miniatures, Korean ceramics, Himalayan thangkas, and sharp contemporary works.Â
War Memorial Opera House
Completed in 1932, the War Memorial Opera House is one of the last great American buildings executed in the grand Beaux‑Arts tradition. Its colonnaded façade and opulent interior were designed to house the San Francisco Opera and San Francisco Ballet, giving the city a world‑class performing arts venue. The building’s elegant auditorium and sweeping lobbies reflect the cultural ambition of the Civic Center’s final development phase.
War Memorial Veterans Building
Also opened in 1932, the War Memorial Veterans Building completes the western edge of Civic Center’s Beaux‑Arts ensemble. It contains performance halls, galleries, and offices for arts organizations, and is home to the historic Herbst Theatre, where delegates signed the United Nations Charter in 1945. Its dignified classical design mirrors the Opera House, creating a balanced architectural pair framing the War Memorial Court.
Phillip Burton Federal Building & U.S. Courthouse
Completed in 1964, this structure introduced a stark Modernist presence to San Francisco’s Civic Center. Its steel‑and‑glass tower and minimalist plaza reflect mid‑century Federal architecture rather than the classical ornamentation of the earlier Civic Center buildings. Though stylistically distinct, it remains an important part of the broader Civic Center complex, housing Federal courts and agencies.
San Francisco Public Library – Main Branch
Opened in 1996 on the south side of Civic Center Plaza, the main branch of the San Francisco Public Library, which was originally housed in the 1917 Beaux‑Arts building that now houses the Asian Art Museum, is also designed in a contemporary civic style with granite, glass, and a more restrained classical vocabulary, reflecting late‑20th‑century priorities: openness, accessibility, and light‑filled public spaces. Its modern design contrasts with the surrounding Beaux‑Arts monuments while still respecting the district’s formal layout.
What’s Nearby: Davies Symphony Hall, Hayes Valley.
South of Market (free)
Located South of Market Street, San Francisco’s SoMa district mixes culture, green space, and big venues in the city’s urban core.
Key attractions include the San Francisco Museum of Modern Art (ticketed, CityPASS eligible), showcasing Warhol, O’Keeffe, Richter, Serra, and more in a striking building with terraces and a living wall. Across the street, the Yerba Buena Gardens (free) offer lawns, waterfalls, and public art — a refreshing pause in the middle of downtown. The Contemporary Jewish Museum (ticketed), designed by Daniel Libeskind, hosts rotating exhibitions on Jewish culture and art.
SoMa is chock‑a‑block with bars and restaurants, making it a popular spot to hang out before or after Giants games at nearby Oracle Park in South Beach or Warriors games at Chase Center in Mission Bay. Both are within a short walk of this vibrant part of town.
Painted Ladies of San Francisco (free)
Great list for first-time visitors! San Francisco has so many iconic places, but I love that you also included neighborhoods like North Beach, the Mission, and Japantown. Walking across the Golden Gate Bridge and exploring the waterfront are unforgettable experiences. This guide does a great job of showing that there’s much more to San Francisco than just the famous landmarks.
Agnes
Walking across the Golden Gate Bridge is epic! But riding from Marin County into San Francisco in a convertible with the top down in totally next level!
I thought we’d seen a lot of sights when we’ve visited San Francisco, but your list is inspiring another visit.
Writing this post also made me think, “I wanna go back!!!”
Very thorough and very accurate. I want to reiterate just how great it is to walk or bike across the Golden Gate Bridge. Just an amazing experience, especially on a pure blue sky day.
I’m always awestruck by the bridges when I make one of my rare trips home!
Wow, your narrative sums up San Francisco about as good as I’ve ever read! Thank you for the post, Michael! Tim Welsh, sfinfilm.com
Glad you enjoyed it, Tim!
Thank you so much, and I’m so glad you enjoyed it! Writing it made me seriously homesick!